First impressions on LinkedIn happen in milliseconds. When a recruiter, potential client, or collaborator lands on your profile or scrolls past your post, crisp visuals signal professionalism long before they read a single word of your bio.
Yet, uploading an image to LinkedIn without checking the dimensions is a recipe for awkward cropping, blurry stretching, or crucial text getting cut off—especially given how differently images render on desktop versus mobile devices.
LinkedIn Image Size Cheat Sheet
| Asset Type | Recommended Dimensions | Aspect Ratio | Format & Limits |
| :— | :— | :— | :— |
| Personal Profile Photo | 400 × 400 px | 1:1 | JPG/PNG, up to 8 MB |
| Personal Banner | 1584 × 396 px | 4:1 | JPG/PNG, up to 8 MB |
| Company Logo | 300 × 300 px (400 × 400 px rec.) | 1:1 | JPG/PNG/SVG, up to 4 MB |
| Company Page Cover | 1128 × 191 px | ~5.9:1 | JPG/PNG, up to 8 MB |
| Feed Post (Landscape) | 1200 × 627 px | 1.91:1 | JPG/PNG/WebP |
| Feed Post (Square) | 1080 × 1080 px | 1:1 | JPG/PNG/WebP |
| Feed Post (Portrait) | 1080 × 1350 px | 4:5 | JPG/PNG/WebP |
| Event Cover Image | 1776 × 444 px | 4:1 | JPG/PNG |
1. Personal Profile Images
Profile Photo: 400 × 400 px
Your profile photo is your digital handshake. While LinkedIn allows smaller images, starting with a canvas of 400 × 400 pixels (or larger, maintaining a 1:1 square ratio) ensures crisp rendering across high-density retina displays.
- The Circular Crop: LinkedIn crops your photo into a circle. Keep your face centered and tightly framed so the edges aren’t awkwardly clipped.
- Visibility: It displays at roughly 320px on desktop and 524px on mobile apps. Make sure your face occupies about 60–70% of the frame.
Personal Banner (Background): 1584 × 396 px
The cover photo is prime real estate for personal branding. The golden rule here is hitting the 4:1 aspect ratio at 1584 × 396 pixels.
- The Mobile and Profile Trap: On desktop, your profile photo sits right over the bottom-left corner of your banner. On mobile phones, LinkedIn crops the sides of the banner much more aggressively.
- The Safe Zone: Keep your text, logos, and critical value propositions anchored in the center-right portion of the banner. Avoid putting any text in the bottom-left or extreme left/right margins.
2. Feed Post Dimensions
Over 60% of LinkedIn traffic originates on mobile devices, meaning your feed post format dictates how much screen real estate you command.
- Portrait (1080 × 1350 px, 4:5 ratio): The undisputed king of engagement. Because vertical posts take up significantly more vertical height on a smartphone screen, they naturally slow down the scroll and invite longer view times.
- Square (1080 × 1080 px, 1:1 ratio): The safest, most versatile middle ground. It works brilliantly for infographics, multi-slide carousels, and quote cards, rendering identically on desktop and mobile feeds.
- Landscape (1200 × 627 px, 1.91:1 ratio): Best reserved for automated link previews or simple landscape photos. While clean on widescreen monitors, it leaves ample dead space on mobile feeds.
3. Company Page Branding
Company pages follow a different sizing architecture than personal accounts. Mixing them up leads to automatic distortion.
- Company Logo: Stick to a square 300 × 300 pixels minimum (400 × 400 px is preferred for sharpness). If your logo is horizontal, place it on a square background rather than forcing it to stretch.
- Company Banner: Unlike the personal 4:1 banner, company page banners require a much wider 1128 × 191 pixels. Think of this as a sleek corporate ribbon rather than an expansive billboard.
Pro-Tips for Flawless Uploads
- Choose Your Format Wisely: Use PNG for graphics, charts, and images containing text, as it prevents compression artifacts and keeps edges razor-sharp. Use JPEG or WebP for real photographs to keep file sizes manageable.
- Watch the File Size Limits: LinkedIn caps profile assets at 8 MB. Uploading high-resolution source files allows LinkedIn’s internal compression algorithm to handle the downscaling without degrading your typography.
- Always Preview on Mobile: Before finalizing your profile changes, open the LinkedIn mobile app. What looks centered on a 27-inch desktop monitor can easily be obscured by profile elements on an iPhone or Android device.
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