Mastering the Canvas: What is the Best Artboard Size for Logo Design in Illustrator?

When launching a new branding project in Adobe Illustrator, one of the first critical decisions you face is setting up your workspace. You stare at the “New Document” dialog box, cursor blinking, wondering: What is the exact right artboard size for a logo?

Unlike a standard 1920×1080 web banner or an 8.5×11 print page, logos live a versatile life. They need to look crisp on a glowing smartphone screen, legible as a tiny social media avatar, and sharp when printed on massive billboards or embroidered onto uniforms.

Because Illustrator uses vector graphics—meaning artwork is built from mathematical paths rather than fixed pixels—your logo can technically be scaled up or down infinitely without losing quality. However, the artboard size you choose deeply affects your workflow, stroke weights, export scaling, and overall efficiency.

Here is the ultimate guide to choosing the best artboard size for logo design in Illustrator, along with industry best practices to streamline your process.

The Short Answer: Start Square

For general logo design, a square artboard measuring 2000 x 2000 pixels (or 20 x 20 inches if working in vector print units) is widely considered the modern sweet spot.